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One Million Followers: How I Built a Massive Social Following in 30 Days, by Brendan Kane
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Review
“Today, the online world is so cluttered that even truly great content often gets buried or ignored. The good news is that you can take control of your ability to reach a wide audience—and you can start today, with One Million Followers.” —Katie Couric “When we needed help releasing a digital series that we knew could do so much good in the world, Brendan was the first person I called. I’m so happy he is writing a book and passing on his research and experience.” —Justin Baldoni, star of Jane the Virgin, producer of My Last Days, and cofounder and CEO of Wayfarer “Brendan is an outlier in a crowded market. His strategies are easy to implement and will lead to massive success. Working with him opened my eyes to the power of his ideas. He’s the best at what he does.” —Luke Wahl, executive producer at Sports Illustrated and Yahoo! “Brendan has done what most people only dream of doing. We’re so lucky he’s sharing his secrets. This book is a must-read.” —Julie Moran, former cohost of Entertainment Tonight “Brendan’s success stories are all the more interesting as they relate to massive global brands like Taylor Swift, Rihanna, Jason Statham, Katie Couric, MTV, Vice, Lionsgate, and Yahoo! As a case study for this book he put his money where his mouth is and amassed one million real followers for himself with very little money over a very short amount of time. Testing and methodology are big parts of Brendan’s success, and he’s incredibly generous for sharing those aspects of his work with the world.” —Greg Durkin, CEO at Guts + Data, former senior vice president of marketing analytics at Warner Bros. Pictures “While it may be true that no one can predict what content will go viral, there is a tried-and-true formula experts use to maximize reach and stand out from the rest—and it will work for you, too. Brendan Kane gives you all the tips, tools, and insider secrets you need to make that happen.” —David Oh, chief product officer at FabFitFun “Brendan’s focus on understanding how things work is infectious. His curiosity and knowledge will make you want to do better.” —Latham Arneson, former vice president of digital marketing at Paramount Pictures “Brendan Kane will guide you through the fog of social media and its strategic application like the seer he is.” —Jon Jashni, founder of Raintree Ventures, former president and chief creative officer of Legendary Entertainment “There’s an insane amount of noise online today—and it’s increasingly difficult to get your content, brand, or message across to the widest possible audience that matters to you. Unless you’ve read this book. Brendan’s done an incredible job of distilling tips, tools, and insider info into actionable advice that’s applicable for everyone.” —Eamonn Carey, managing director at Techstars London “Social Media is now a currency you can exchange for monetary gain or exposure. This book allows you to obtain the fundamentals from the greatest minds in the world. Hearing from the experts within each field to arm you with the nuggets you need for social media success!” —Joivan Wade, founder of the Wall of Comedy and actor in The First Purge “If you’re looking for a book to help you make a real and lasting impact in the complicated and ever-changing world of social media . . . look no further. Practical, definitive, and easy to read. Brendan Kane has written the bible.” —Kario Salem, Emmy Award-winning screenwriter “Brendan gets the value of paid media better than anyone I know . . . and how really good content needs the right ignition and the right platform underneath it to be successful.” —Erick Brownstein, president and chief strategy officer at Shareability “In this noisy world, winning a massive following may seem unrealistic. But by following the smart advice in One Million Followers, anyone can build a powerful and passionate fan base, starting now.” —Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business and author of Entrepreneurial You and Stand Out “Brendan gives masterful and practical strategies that will help you reach your social media goals and beyond. Whether you want to build a brand, sell a product, or become an influencer, there is wisdom here so you can do just that.” —Antony Randall, CEO and cofounder of EQ “I wish I had this book when I started my career as a video-director over a decade ago. I am extremely excited to apply what I learned from One Million Followers to my own social media platforms. Anyone who takes this book seriously and applies the lessons within is on the path to closer achieving their goals.” —Pedro D. Flores, CEO of CompA Productions “Brendan was shockingly able to generate a million followers for our nonprofit in less than fourteen days. I have never seen such rapid growth in social in my entire career.” —Rich German, founder and CEO of JV Insiders It seems to be an impossible puzzle but it's easy to solve a Rubik' Cube using a few algorithms.
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About the Author
Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences, which reward relevant content, products, and services with attention and spending. Currently, he is advising Strike Social regarding entertainment partnerships. Strike Social is the largest TrueView Advertising and YouTube Intelligence company in the world. Strike Social runs over 2,500 TrueView campaigns a day for brands such as: Disney, Fox, NBC, Netflix, XBOX, LinkedIn, and many notable fortune 100 companies. Brendan started his career at Lakeshore Entertainment where he oversaw all aspects of Lakeshore’s interactive media strategy. At Lakeshore, he worked on 16 films that generated a worldwide gross of $685 million dollars. While at Lakeshore, Brendan pioneered the first ever influencer campaign to effectively promote Lakeshore's movies. Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that Brendan created for his celebrity clients. He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.
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Product details
Hardcover: 256 pages
Publisher: BenBella Books (October 9, 2018)
Language: English
ISBN-10: 9781946885371
ISBN-13: 978-1946885371
ASIN: 1946885371
Product Dimensions:
6.2 x 1 x 9.2 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
73 customer reviews
Amazon Best Sellers Rank:
#3,185 in Books (See Top 100 in Books)
The book has some good tips, but you have to really want it. You need to wade through all these stories that wined and twist that have no real value to get to the information. Took me two days to get through it and I had only a few pages of useful info. Over priced and lots of page filler.This could have been a 50 page book instead of 230 of useless drek,
As a creative director, writer and brand marketer, I'm always looking at books like this; namely, the ones that make big promises that they'll show me something new, something simple, something vital that I've been missing in this world of branding technology that is incredibly difficult to keep up with. Yes, they usually leave me wanting in one way or another, but not this time. Kane simply delivers. He breaks everything down in an organized manner, and delivers the tips and tricks you'll need (if you're reading this review, you must need them) to grow your effort, passion or brand.In the end, you're simply going to have to do the work. While it won't always be fun, it should always be fulfilling. Whatever you're here for, make sure it's true calling. Be dead certain that this is your passion. If it really is, and you're smart enough to read Kane's book, you're going to win. And big.
There are hundreds of "how-to" books that have been written about leveraging social media, but there are three reasons why One Million Followers should be the first one that you read:1. Experience.Brendan has worked with some of the world's most recognizable celebrities and corporations. If they trust his expertise and advice, you should, too.2. Easy to understand.If you're not a millennial, social media may seem a bit frightening to use but it's clear that in today's era there's no better way to reach a wide audience in such a quick and cost-efficient manner. It's one thing to understand how to harness the power of social media, but it's another thing to be able to explain it clearly and concisely without lots of confusing technical jargon. One Million Followers is easy to read and understand so that anyone from an intelligent child to an aging baby boomer can implement Brendan's advice immediately.3. More than just theory.Brendan practices what he preaches here. All of his advice has been tested in the real world. In fact, before he wrote this book he wanted to see if his methods would work for those who don't already have a large following -- and he gained a million real followers in just one month. The word "real" is an important distinction. Anyone can get a million bots to follow them. This book isn't about how to do that. It'll teach you how to learn what your audience wants and tailor your social media strategy accordingly. And the best part is that Brendan's strategies will work for anyone --whether you have currently one follower or 100,000 -- he'll teach you something new that will completely change the way you interface with your audience.I manage communications and social media for a large, nationally-recognized nonprofit with over 100k followers, and this is easily my favorite book about digital communications. Do yourself a favor and read this one before the others -- chances are, it'll be the only book you'll need to read.
Brendon Kane's book, One Million Followers, delivers on its promise and I am immersed in learning from this book. First, I must tell you that I have no idea what to do in the social media marketing world, I am a social worker and want to build a following for my children's life-skills business. I just assumed that I'd write some post and boost it and hope people would follow. Now, after reading this book, I'm very clear on my strategy, because this book is very clear on step by step instructions. The writing and organization of the book make sense, which is a great sign because the strategies in the book, on writing and being organized in your approach, are paramount to my success.I feel like I've discovered a secret recipe and am a bit surprised, happily, that Brendan is sharing his top-notch approach with the world. I will be launching my new business in March 2019 and will be implementing these strategies in early 2019 to gain a FB following. I will write a follow up review for everyone to let you all know how it goes. For now, I highly recommend this book. It has educated and changed the way I think about marketing in social media and gaining followers on FB.
I’ve known about Brendan’s work for a couple of years and knew he did strategy for Taylor Swift, Rihanna, Katie Couric, pro athletes and some of the world’s biggest brands. He’s the real deal. He’s the mind behind some of the best social campaigns out there and a top speaker. This is a practical “how-to†book on tested strategies that work from some of the best out there. Now we all get to apply these strategies and make major impact with our own platforms. It’s easy to read and inspiring. If you apply his strategies, they work.
I had no idea there were so many ways to enhance a following and for me knowing just to know how to approach Facebook is a blessing. I am very grateful for this informative book. Now I have to decide to do the work.
I'm fairly new to Brendan's world. It wasn't the celebrity or fortunate 500 that drew me in. It was his honest, simple, and generous sharing of information that you will find in this book.Brendan makes it clear, and he's right, it's going to take a lot of work. But his know-how and tips will allow you to bypass hours of figuring things out and get right to the real work.
Seriously one of the best resources for cracking social media. The knowledge Kane shares is incredibly up to date and that of a professional in the field unlike a lot of the BuzzFeed writers that write these type of books.
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